Insights That Shape the Industry

Understanding the creative economy is key to unlocking its full potential.

A Quarterly Snapshot of Culture That Builds Economies

The Africa Creative and Culture Industry Report is your inside look at how Africa’s creative and cultural sectors are evolving each quarter. From film, music, and fashion to media and digital culture, it captures the shifts, standout moments, and emerging opportunities defining the space. Broadening the lens of the Creative and Culture Industry, the report also explores the critical roles of tech, tourism, architecture, and the newly included sports sector in shaping the continent’s economic and cultural landscape.

Built for creatives, brands, and decision-makers alike, this report blends insight with perspective, helping you stay informed, spot trends early, and better understand where the industry is heading next.

Introduction to Vol.1

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She Speaks Africa uses culture and creativity to connect brands and governments with pan-African and diasporan audiences through authentic storytelling.

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From Hide to Haute: A Glance into Africa’s Leather Industry

Leather has always been woven into Africa's economic and cultural fabric. Yet, for too long, the continent’s vital role has been hidden in the supply chain shadows. The truth began to surface during a global luxury industry shake-up, when it was revealed that many "Made In Italy" brands were merely finished in Europe, relying on sources from elsewhere. That’s when African leather came into the spotlight, as influential voices highlighted Africa's often uncredited status as a source of the world's finest raw leather. This moment of global revelation became the driving force behind She Speaks Africa’s first Africa Creative and Culture Industry Report: “From Hide to Haute: African Leather Brands Defining Local Luxury.”

The Africa Creative Industry Report Vol. 1: From Hide to Haute explores Africa’s overlooked yet vital role in the global leather industry. While the continent supplies some of the world’s finest raw leather, from South Africa’s prized ostrich leather to Ethiopia’s renowned goatskin, Morocco’s centuries-old tanning traditions, and Nigeria’s high-quality goatskin; Africa captures only a tiny share of the global leather goods market.

The report highlights a powerful paradox: Africa is rich in raw materials but underrepresented in the value-added stages of manufacturing, branding, and luxury design. With the global leather market valued at nearly $500 billion, the report argues that investing in processing, craftsmanship, and creative industries could transform Africa from a supplier of hides into a global force in luxury leather.

Ultimately, From Hide to Haute presents a vision for Africa’s leather industry to move up the value chain; creating jobs, building globally recognized brands, and reclaiming its place in shaping the future of luxury. Policy makers must prioritize this sector, which offers multi-billion dollar opportunities for value-added industrialization in areas ranging from high-end fashion and footwear to premium automotive interiors and furniture coverings.
You can find more information in the Africa Creative and Culture Industry Report.