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She Speaks Africa is a bespoke creative and marketing agency rooted in the cultural heartbeat of the continent.

We believe that creativity is Africa’s greatest currency—and we are fluent in the language of its nuance, innovation, and untapped potential.

Who We Are

Founded by renowned creative strategist and media practitioner Leslie “Lee” Kasumba, She Speaks Africa harnesses the power of the cultural and creative industries to drive transformation—socially, economically, and politically. Whether partnering with governments, development agencies, or individuals or forward-thinking brands, we craft narratives that are not only authentic but catalytic.

We specialize in bridging worlds: connecting Africa and its diaspora, aligning brands with communities, and translating cultural insight into commercial and social impact. From strategy to execution, our work spotlights African talent, elevates emerging cultural trends, and positions our clients at the forefront of conversations that matter.

Our impact spans media, entertainment, policy, and advocacy—delivering tailored, purpose-driven solutions for those who understand that culture is more than aesthetics; its influence, identity, and the key to reimagining the future from an African perspective.

It is founded on the core belief that the beautifully layered story of Africa is best told from an authentic perspective to build bridges across its cultural landscape. She Speaks Africa leverages its expertise on the continent’s rich artistry to communicate stakeholders’ visions across diverse industries.
In Leslie’s words, “Creativity is the glue that holds us together because we are creative as a people, and it’s part of our tradition and cultural heritage.” She Speaks Africa is dedicated to stimulating dynamic dialogues on Africa and offers a homegrown narrative on its past, present and future.
Its forte is designing compelling projects that showcase African culture and talent through the arts and media.
With a firm grasp on what appeals to African and diasporan audiences, She Speaks Africa excels at developing and executing strategy for creating insightful content and identifying emerging cultural trends. It has the credentials to establish valuable partnerships within and beyond Africa to bring innovative ideas to life.
She Speaks Africa is uniquely positioned to provide business strategy and implement execution for clients seeking to invest in Africa’s creative and cultural industry, as well as clients from other sectors who recognise the power of arts and culture in establishing their brands. Using a multi-faceted approach, clients receive bespoke solutions to suit their specific goals.
Particular attention is paid to employing the most effective platforms to reach targeted audiences and penetrate regional markets across Africa and the African diaspora.

Motto, Mission, Vision


Motto

 

“We don’t follow the culture — we build it.”


Mission

To harness the power of Africa’s creative and cultural industries to shape narratives, drive innovation, and build meaningful connections between Africa, its diaspora, and the world. We create bold, culturally grounded projects that elevate African voices, activate new markets, and deliver impact across media, diplomacy, and development.


Vision

To be the leading cultural force and strategic partner at the forefront of Africa’s creative revolution — where governments, brands, and institutions collaborate with African creatives to spark transformation, inspire global audiences, and reimagine the continent’s future through storytelling, culture, and soft power.

We are always happy to talk!

South Africa
Ghana
Nigeria
And The World

 

leslie.kasumba@shespeaksafrica.com
christabel@shespeaksafrica.com

 

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