At She Speaks Africa, we believe that where and how you show up matters just as much as what you say. That’s why we’re proud to introduce one of the most powerful digital video advertising solutions on the continent today: Dailymotion in partnership with Canal+ Advertising.
A Premium Global Video Platform Delivering in Africa
Founded in 2005 and backed by decades of video expertise, Dailymotion is a global video destination offering brand-safe, high-impact advertising environments. Unlike platforms built around user-generated content, Dailymotion is designed for control, clarity, and quality giving advertisers a curated space to connect with audiences across mobile, desktop, and CTV
And it’s working in Africa.
Today, the platform reaches:
130 million+ monthly unique users across the continent
900 million+ potential monthly impressions
360+ local and regional channels
Active campaigns in key markets including Côte d’Ivoire, Senegal, Cameroon, Gabon, Mali, DRC, and Madagascar
This performance shows that while Dailymotion was built for the world, its impact in Africa is clear and growing.
Data-Led, Audience-Centric Targeting
Dailymotion doesn’t just deliver reach; it delivers relevance. Powered by advanced AI and a proprietary ad tech stack, the platform enables brands to target audiences based on:
Browsing behavior
Demographic profiles
Purchase intent
Content engagement
This level of granularity allows brands to serve ads not only to the right people, but at the right time, on the right device, and in the right mindset.
For example, a beauty brand can reach “me time mums” deeply engaged in self-care content, while a tech company can target Gen Z gamers across mobile apps.
Measurable Results That Matter
Dailymotion’s digital campaigns don’t just reach people—they engage them. Here’s a look at the numbers:
- 81% average View-Through Rate (VTR) (vs. 70% industry benchmark)
- 1.5x more attention than YouTube skippable ads
- +10-point brand lift (vs. 5-point industry average)
- Up to +31 points in purchase intent with interactive formats
- 1.5% average click-through rate (CTR) (vs. 0.5% benchmark)
With innovative formats like animated carousels, interactive hotspots, and call-to-action overlays, Dailymotion transforms passive views into active consumer interest.
A Safe, Transparent, Brand-Friendly Environment
In an age where media quality and safety matter more than ever, Dailymotion delivers on all fronts:
No SSP or intermediary fees—more of your budget goes to impact
Brand-safe inventory only—no user-generated content
Third-party verification & fraud detection through trusted partners
Full-funnel measurement and actionable insights
For brands that value clarity, transparency, and performance, Dailymotion offers a smart, secure platform to scale.
The Canal+ Connection: A Strategic Gateway for African Brands
The Canal+ Connection: A Strategic Gateway for African Brands
Dailymotion Advertising operates in strategic partnership with Canal+ Advertising, one of Europe’s leading pay-TV platforms with deep roots across Africa.
This partnership gives Canal+ clients exclusive access to Dailymotion’s premium digital inventory unlocking a seamless, multi-platform media solution that blends traditional and digital reach.
At She Speaks Africa, we are proud to be the official Canal+ Advertising agent across select African markets, and we serve as a direct liaison for brands, agencies, and marketers looking to activate campaigns via Dailymotion.
Whether you are:
Launching in Francophone West and Central Africa
Scaling a digital-first brand campaign
Reaching mobile-first audiences with video content that works
we’re here to help.
Ready to Elevate Your Digital Advertising?
The African digital opportunity is here and growing. But winning in this space means doing more than just being present. It means being precise, being engaging, and being in the right place.
Dailymotion in partnership with Canal+ Advertising delivers just that.
To explore partnership opportunities or launch your campaign, get in touch with She Speaks Africa your trusted regional agent and creative marketing partner.
Let’s build smart campaigns that truly speak to Africa.
