Moms, Music & Maps: Inside Our Francophone Influencer Campaign

“We wanted bright, fun visuals that matched Kunda Kids’ style and celebrated African culture — nothing too staged, just real everyday joy.”

The children’s entertainment space is booming — and African-led content is at the forefront. With kids consuming more media than ever, brands like Kunda Kids are capturing attention with vibrant, culturally-rooted storytelling. Known for its educational and joyful content for children, Kunda Kids has already built a strong English-speaking audience. Now, the brand is setting its sights on Francophone families with the launch of a new French song, Chanson d’Afrique, which celebrates the beauty and diversity of African countries.

At She Speaks Africa, our role was clear: help Kunda Kids connect meaningfully with French-speaking audiences through an authentic, influencer-led campaign.

Campaign Highlights — At a Glance

YouTube Views: Over 42,000 views on Chanson d’Afrique
Social Media Reach: More than 38,000 accounts reached
Engagement: Over 1,600 total interactions (likes, comments, shares)
Audience: French-speaking parents and children aged 2–8
Outcome: Strong campaign resonance and subscriber growth on Kunda Kids’ French YouTube channel

Real Moms, Real Impact

To drive discovery and excitement around Chanson d’Afrique, we partnered with five Francophone “mummy influencers” — real moms with real audiences. These influencers, primarily based in Côte d’Ivoire and France, were trusted by their communities and already shared family-centric content.

Each influencer was invited to share how their children interacted with the new French-language song — through dancing, singing along, or simply enjoying it at home. The goal wasn’t flashy content; it was about warmth, relatability, and the kind of joy that connects with families.

Our Influencers:

Yasmine Toure, Cote D’Ivoire – Click to watch video
Alexia Nene lou: Côte d’Ivoire – Click to watch video
Lala Meita: Côte d’Ivoire –Tiktok, Facebook
Tamia A Arendse-Attoubou: Côte d’Ivoire – Click to watch video
Terri & Zara: France,Swaziland Click to watch video

All content was delivered via Facebook and Instagram, which were selected based on audience behavior.

Francophone Market: Insights & Nuances

This campaign gave us valuable insight into how different African audiences behave — and why strategy must always be market-specific.

Platform Preference: Facebook outperformed Instagram in terms of parent engagement in Francophone regions — a stark contrast to English-speaking markets, where Instagram leads.
Content Aesthetic: Francophone influencers favored polished, stylized content. But even so, the authenticity of real-life parenting moments shone through.
Community Strength: There was a visible sense of camaraderie among the influencers. Their support of each other led to more organic reach and shares.
Cultural & Geopolitical Layers: While the song was widely loved, it also sparked unexpected interest from Moroccan families — along with feedback about regional map sensitivities. It reminded us that visuals tied to African identity can carry strong geopolitical significance.

Strategic Efficiency: Making Every Dollar Count

Our approach focused on:

Precision targeting
Deep influencer alignment
Platform-specific strategy
Culturally-relevant storytelling

The result? A high-performing campaign that stayed on-budget but over-delivered in brand visibility, emotional resonance, and subscriber growth.

“This really showed us how important it is to understand the little things about different African markets — from platform habits to cultural sensitivities.”

So What’s Next?

Kunda Kids’ successful Francophone debut proves there’s a growing appetite for culturally rich, educational children’s content across African markets — not just in English, but in every language that tells our stories.

At She Speaks Africa, we’re committed to helping brands grow across borders — with insight, intention, and storytelling that truly resonates. The French-speaking market is vast and vibrant, and this campaign is just the beginning of what’s possible.